About Emily 'Aliem' Abernathy

My middle name is actually Catherine.

About

I’m a marketing strategist, designer, and movement artist with a deep love for both storytelling and problem-solving. My work lives at the intersection of creativity and strategy—bringing ideas to life across digital platforms while keeping them grounded in human connection.

By day, I help brands refine their voice, design, and visibility in a crowded digital world. By night (and weekends), I explore movement and media as creative mediums—whether that’s practicing parkour, filming concept pieces, or building immersive online experiences.

For me, the internet has always been more than a tool—it’s been a second home. I grew up in the thick of the Information Age, teaching myself design, coding, and content creation before it was cool. That curiosity has fueled everything from corporate campaigns to personal art projects.

A bit of history:
While earning my BA in Emerging Media and Communications at UT Dallas, I dedicated much of my academic work to exploring how parkour influences culture, community, and fitness. My senior capstone was a passion project—a web series and research paper on how parkour is reshaping health and movement culture.

My creative roots run deeper than marketing. As a homeschooled kid with a knack for design, my first job came from helping my piano teacher run her growing school. I designed music theory games, managed her classroom tech, and created early graphics—skills that evolved into the freelance and corporate career I have today.

Whether it’s crafting a campaign, designing a brand identity, or telling a story through movement, I’m driven by the same mission: create work that resonates, connects, and leaves a lasting mark.

emilycabern@gmail.com

(469) 525-7540

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